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On Farm to Online


In collaboration with Kingthing Marketing, Tasmanian Women in Agriculture offered an online webinar to aid producers in gaining skills and confidence in setting up their own websites. With the dramatic changes that COVID-19 has wreaked upon traditional sale avenues for producers, those able to transition to alternative sale opportunities have a lot to gain.



TWiA has identified the significant need for producers to still be able to move their product and connect with consumers, now that avenues such as restaurants and farmer's markets have been closed down. As part of TWiA's #BuyTasmaniaFirst campaign this webinar helps farmers become confident with establishing themselves online and so connect with consumers who want to support local producers.


On Farm to Online provided producers with an opportunity to focus on the key skills needed to get their farm online and enable them to sell products via an online farm shop direct to consumers. In the two hour webinar participants were taken on a journey from identifying the purpose of the website and their target audience, to setting up their website design and insights into how an online farm shop can be utilised.


It can be challenging to know where to start when designing a website. The webinar gave insights into how to determine the tone of voice your website will employ, how to effectively utilise images, text and colour in website designs. Plus, establishing a website that will pass the 'three second test', be mobile friendly and present a clear 'call to action' to engage consumers in your brand. Simple tips and tricks can result in real returns, from setting up emails to remind people of items left in their shopping carts, to how to design your site so navigation is straightforward and intuitive for users.